Congratulations! You have subscribers – avid readers awaiting your next email with a cup of coffee at the ready and a notepad and pen perched atop their knee. N-no?
Okay, maybe your campaign is in trouble, and you’ve been noticing a steady decline, or keeping even with as many leaving as there are joining. Your hard-earned list doesn’t seem to be hitting home like you hoped it would. Let’s sort that out, then, shall we?