Congratulations! You have subscribers – avid readers awaiting your next email with a cup of coffee at the ready and a notepad and pen perched atop their knee. N-no?
Okay, maybe your campaign is in trouble, and you’ve been noticing a steady decline, or keeping even with as many leaving as there are joining. Your hard-earned list doesn’t seem to be hitting home like you hoped it would. Let’s sort that out, then, shall we?
You’re well aware that email marketing is a great way to connect directly with potential leads and existing customers, right to their email inbox. When done right, it’s a tried and tested method of building relationships, but it relies on the willingness of your visitors to volunteer their contact information. But, despite providing that functionality on your website, people just aren’t using it! Let’s fix that.
I did something a little mean today. Actually, it was well-intentioned, but clearly not what the recipient had in mind.
Even though the UK government is offering various financial support schemes for small businesses affected by Coronavirus, freelancers and micro-enterprises especially are being left out in the cold. Lack of eligibility, lack of time to wait for banks to make their decisions, and understandable fear of building debt in the wake of an economic crisis are bringing many ventures to their knees.
At Glade Digital, we’re acutely aware of the impact this will have on our clients and are looking at ways to help you manage your limited finances and business opportunities.