Never before in history has so much content been available for our enjoyment, education, and enrichment. Countless creatives display their skills and dedication across an array of mediums, both traditional and digital. You might ask what the value of that creativity is, especially when it’s in such abundant supply. And is it really so bad to use some of it for our own purposes – perhaps even in our own businesses?
Congratulations! You have subscribers – avid readers awaiting your next email with a cup of coffee at the ready and a notepad and pen perched atop their knee. N-no?
Okay, maybe your campaign is in trouble, and you’ve been noticing a steady decline, or keeping even with as many leaving as there are joining. Your hard-earned list doesn’t seem to be hitting home like you hoped it would. Let’s sort that out, then, shall we?
You’re well aware that email marketing is a great way to connect directly with potential leads and existing customers, right to their email inbox. When done right, it’s a tried and tested method of building relationships, but it relies on the willingness of your visitors to volunteer their contact information. But, despite providing that functionality on your website, people just aren’t using it! Let’s fix that.