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Single-platform Digital Marketing can be deadly for your business
Recently, I’ve been working with a client (we’ll call him “Steve”) who found out the hard way that having all his digital marketing eggs in
What is a Landing Page?
I’ve heard some confusion among website owners about landing pages, why we use them, and how they differ from regular web pages. If you’re not sure if you need a landing page, or are considering using one (or more) for a promotion, here’s a quick introduction.
Are you guilty of Copyright Infringement?
Never before in history has so much content been available for our enjoyment, education, and enrichment. Countless creatives display their skills and dedication across an array of mediums, both traditional and digital. You might ask what the value of that creativity is, especially when it’s in such abundant supply. And is it really so bad to use some of it for our own purposes – perhaps even in our own businesses?
Why are people unsubscribing from my mailing list?
Congratulations! You have subscribers – avid readers awaiting your next email with a cup of coffee at the ready and a notepad and pen perched atop their knee. N-no?
Okay, maybe your campaign is in trouble, and you’ve been noticing a steady decline, or keeping even with as many leaving as there are joining. Your hard-earned list doesn’t seem to be hitting home like you hoped it would. Let’s sort that out, then, shall we?
Why is no one signing up to my mailing list?
You’re well aware that email marketing is a great way to connect directly with potential leads and existing customers, right to their email inbox. When done right, it’s a tried and tested method of building relationships, but it relies on the willingness of your visitors to volunteer their contact information. But, despite providing that functionality on your website, people just aren’t using it! Let’s fix that.
What is ‘holistic’ digital marketing?
A ‘holistic approach’ to digital marketing will focus on getting the best results with consideration for your budget, time, and skills. It’s all about knowing what’s important, and where to start.
It's time to get online
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